Closer Brief
The call is booked. You close the deal.
Every call on your calendar is booked from a verified lead. Our team researches and check-calls each business, a setter names the gap, and the owner agrees to 15 minutes with you. Your job: show them what it's costing, show them the fix, and get them started on the Sterling Revenue Engine on that call.
20% upfront + 7% every month on every deal you close.Remote · Booked calls · Your schedule
See exactly what you're selling ↓What You Earn
Get paid when it closes. Keep getting paid while it stays.
of everything collected upfront. On a standard Revenue Engine deal that's about $379.
Your core calls all come from SMH. This tier rewards referrals and businesses you already know: source it and close it yourself for about $568 per standard deal.
of the client's monthly payment, about $27.79/mo per client, for as long as the client stays active and you stay with SMH.
How upfront is calculated: $499 to start + $998 at go-live + first month's $397 = $1,894 collected. Your commission is paid via Square once the client's Stripe payment clears.
Example: close 10 setter-booked deals in a month and you earn about $3,788 upfront, plus about $278/mo in recurring that keeps stacking. At 60 active clients, your recurring alone is about $1,667/mo.
Example assumes standard pricing and that clients stay active. Recurring also applies to add-ons you upsell later and is recalculated when a client upgrades.Your Role
Run the call. Close the deal.
The setter did the hard part
You never prospect. Every call comes from an SMH-sourced, pre-qualified lead, booked by a setter who already named the owner's gap. You're not cold calling. You're confirming a problem they've already heard about.
You sell one system
No menus. No custom quotes. Front Desk AI, home page and video, sold together as the Sterling Revenue Engine at one price.
15 minutes, one decision
The goal of every call is a payment, not a follow-up. Show the cost, show the fix, send the link while you're still on the phone.
Your Workspace
GoHighLevel (GHL). Everything in one place.
Sterling Media House runs on GoHighLevel (GHL), the CRM and automation platform behind our leads, calls, emails, bookings and deals. No experience needed. If you can use email, you can use GHL.
What it is
Our CRM. Every lead, note, call result, booking and deal lives in GHL.
How you log in
You'll get an email invite with your own login. Sign in at app.gohighlevel.com on a computer, or use the LeadConnector app (GHL's mobile app) on your phone.
Your booked calls
Setters book them on the Discovery Call calendar in GHL. Each one is linked to the owner's contact record.
The lead notes
Open the contact before you dial: the gap note, website type (A or B), check-call result, tags, and the setter's call outcome.
Logging the result
Closed: move the deal to Closed Won in the Sales Pipeline. Not closed: book the callback and move the deal to Nurture. Asked not to be contacted: set Do Not Call on the contact.
What runs automatically
Nurture follow-up messages, Hot Lead call tasks, our Revenue Engine emails, and Do Not Call blocking. You never set any of this up.
Step-by-step: logging in, working a lead's file, notes, booking, stages and tags.
Where Your Calls Come From
Verified lead in. Booked call out.
1. Research & verify
Our lead team finds local service businesses on Google and runs a quick check call on each one. The result is on the contact in GHL: voicemail or no answer, a person answered, or an AI answered. When the website has been reviewed, the lead is also marked Type A (no site) or Type B (weak site), with a gap note.
2. Setter call
A setter calls the owner, names the gap, and books 15 minutes on the Discovery Call calendar in GHL. Some calls are Hot Leads: owners who clicked the video in our email, so they're already warm.
3. You close
You get the booked call in GHL, with the lead notes, tags and the setter's call outcome on the contact, and an owner who already knows the problem.
The 15-Minute Close
Six moves. One decision.
Before you dial, open the contact in GHL and review their WEBSITE, then read the lead notes: owner name, business, lead type (A or B), the gap note, the check-call result, and the setter's notes. Then run the call in this order.
Your goal on every call
Move the prospect from "I have a problem" to "I can invest in fixing the solution" while there're on the phone, using our live checkout page.
"QUICK OPEN" Hi, I'm…………. We help businesses increase their sales and revenue.
Most business lose money because of missed calls! We fix that!
We place a ‘trust’ video at the top of your homepage that direct everyone to call you. We put in place a ‘virtual receptionist’ that answers calls 24/7. Capturing lead names, numbers & emails, answers all questions just like you would. And, Books appointments.
Turning missed calls into money for you and not your competition. Are you interested growing your sales?
Open1 min
"Hi [Owner's Name], this is [Your Name] from Sterling Media House. I'll be brief—I know you're busy. I'm calling because we specialize in one thing: making sure business owners like you never lose another job to a missed call."
Confirm the pain. Let them agree out loud again. Use the gap from the lead notes if they need a reminder.
Confirm the $ amount & number of missed calls2 min
"What's a typical job worth to you? And roughly how many calls a week go to voicemail or don't get called back?"
Write both down and say the monthly number out loud. Their number, not yours.
Job value × missed calls per week × 4 = monthly lossShow the system3 min
Share your screen on the Revenue Engine demo page while you walk them through it:
"Here's how we fix that and what we can do. The Sterling Revenue Engine is a complete system. 1. We optimize your homepage designed to make calling you the obvious next step. 2. We add a video that builds trust and gets them to call. And 3. We setup our 24/7 AI receptionist that answers every single call, captures every name, cell and books the job. You literally never miss another opportunity."
Put the price next to the loss1 min
"We have you live in days, not months. You can get our founding rate: $499 today to get started and $998 at go-live. That's $1,497 to launch everything. Then it's only $397 a month. Are you be interested in increasing your sales and revenue?"
"One recovered job a month pays for the whole thing. You told me you're losing about $___ a month. So let's get you set up right now."
Say the price once, clearly. After the last line, stop talking and let them answer.
About the founding rate: it's real. Only our first 10 clients get $1,497, and the regular $2,995 is shown on our Revenue Engine page. Never make up a deadline, and never say how many spots are left.
Walk them through checkout2 min
"Let's do this together. I'll stay on the phone with you while you fill it out. Should I text or email you the link?"
Pull up the checkout page on your screen, then send the link (/lead-engine-checkout/). Don't ask "what do you think?" Ask how they want the link.
"You'll see the full breakdown there: $499 due today, $998 at go-live, then $397 a month. It's all through Stripe, completely secure."
Once they're on the page, guide them through:
"You should see the order summary—$499 due today. Go ahead and enter your card details. I'm right here if you have any questions."
They enter their own card. Never take card details over the phone.
Welcome them and lock it in1 min
"That's it—you're in! Welcome to Sterling Media House. Our team is going to get started on your site and Front Desk AI immediately. You'll hear from us within 1 business day with next steps. You just made a decision that's going to pay for itself many times over. Congratulations."
Log the deal in GHL right away: on the contact, confirm owner, business, phone and email, note the setter and payment status, and move the deal to Closed Won in the Sales Pipeline. That's how your commission and the setter's credit get tracked.
The Mindset
Interest. Control. Money. In that order.
Every call runs through three gates. If a call stalls, find the gate you're stuck at and go back to it. Don't push forward.
- Interest. The owner has to want something before you can sell anything. Say their problem back to them more clearly than they'd say it themselves. Interest is confirmed when they ask "how does that work?"
- Control. You set the agenda, the pace and the next step. If they rush to price or drift into side questions ("do you guys do Instagram too?"), steer back. Never end a call without a specific day and time.
- Money. Confirm they're the decision-maker, and anchor the price to the cost of one lost job before you say the number. If the money isn't there, disqualify fast and move on.
What top closers do differently:
- They let the owner talk more than they do early in the call.
- They never lead with price.
- They get the owner to say the problem out loud, in their own words.
- They hold the frame, even with friendly prospects.
- They sell the full Revenue Engine every time. Stripping it down for an easier yes costs you twice: on the close and on the residual.
- They close on the call, paid, before hanging up.
Objections Closers Hear
Setters hear "not interested." You hear these.
| They say | You say |
|---|---|
| "I need to think about it." | "Totally fair. Is it the price, or whether it'll work for you? ... You said you're missing about $___ a month. Every week we wait is another week of that." |
| "I need to talk to my partner." | "Makes sense. Can we get them on for 15 minutes tomorrow? I'll walk them through the same numbers you just gave me." |
| "AI sounds robotic. My customers want a person." | "Right now after-hours callers get voicemail, and most don't leave one. Front Desk AI answers, gets their info, and books them. That's a customer you keep instead of losing." |
| "I already have someone answering phones." | "Great. Who answers at 7 pm, on Saturdays, or when they're on another line? That's the gap this covers." |
| "$397 a month is a lot." | "Compared to what? You said a job is worth $___. If it catches one job a month you're ahead. Most owners miss more than one." |
| "I've been burned by marketing agencies." | "This isn't SEO or ads. It's answering the calls you're already getting and turning your site visitors into calls. You'll see it working, not a report." |
More owner questions (pricing, cancellation, timeline, passwords)? Open the Closer Answer Key →
Numbers to Use on the Call
Two numbers. Use one when they push back.
- 1 in 3 calls go unanswered. Use it when an owner says "I don't miss calls." Most callers who hit voicemail never leave a message. They just call the next business.
- 95% retained from video, versus 10% from text. Use it when an owner asks why they need a video. People remember what they watch and forget what they read.
Not Closed Yet?
Set the next call. Before you hang up.
Interested but not paid is still a live deal, as long as it doesn't go cold. Before you dial your next call:
- Log it in GHL: on the contact, confirm name, business, phone and email, and note what they were interested in.
- Book the callback for a specific day and time while you're still on the phone, never "I'll reach out." Put it on your GHL calendar.
- Note where it left off: the objection that came up, what they needed to check on, and your plan for the next call.
- Move it to Nurture. In the Sales Pipeline, move the deal to the Nurture stage. That starts our automatic follow-up: 4 messages over 21 days. If there's no deal yet, add one from the contact first.
Rules of the Road
Close clean. Keep the residual.
- Sell the system as built. Don't promise features, results or timelines you haven't been given.
- No discounts or custom pricing without approval from Robert first.
- Upfront commission is paid on the total collected upfront: start + go-live + first month.
- Recurring 7% is paid monthly while the client stays active and you stay affiliated with SMH. It goes to the closer who closed the deal, including add-ons you upsell later.
- Upgrades recalculate your recurring on the new monthly total. The $199 rent-to-own transition fee carries no commission.
- Add-ons carry a setup fee each ($99, or $299 for Front Desk AI), every time, including existing clients who add one later. That fee counts toward your upfront commission.
- Leads belong to SMH. Leads and booked calls are Sterling Media House property. Don't work them outside SMH or take them with you.
- Report bad calls. Flag no-shows and bad leads the same day with a note on the contact in GHL, so the lead source can be fixed.
- Respect Do Not Call. If an owner asks not to be contacted again, set Do Not Call on the contact. GHL then blocks all calls, texts and emails to them automatically.
Ready to Close?
Booked calls are waiting. Take them.
Watch the demo until you can walk it without notes. Then apply and start taking calls.
What you're selling
🎬 Sterling Revenue EngineWe Make Your Phone Ring.
Then We Never Let It Go Unanswered.
A Home Page
Makes calling you the obvious next step.
A Video
Builds the trust that makes them dial.
Front Desk AI
Answers every call 24/7 and books the job.
Strangers become booked jobs.
No missed calls. No lost revenue.
Your home page should make calling you the obvious next step. Your video builds the trust that makes them dial. Sterling Front Desk AI answers every call, 24/7 — captures their name, email, and phone, and books the appointment. Together, they turn strangers into booked jobs. No missed calls. Increasing your revenue.