Appointment Setter Brief
You're Not Selling Marketing. You're Selling a Revenue Engine.
Local businesses lose revenue every day to missed calls. Sterling Media House built the proprietary engine to capture and answer calls. Your job: schedule them to sign-up to our revenue generating engine that turns their lost revenue into sales and into SMH customers.
The Sterling Revenue Engine
Get paid for every call you book.Remote · Anytime · Anywhere
The Opportunity
Every lead we hand you is already losing money.
Not because they're bad at what they do. Because customers are slipping away in places the owner never sees. Here's where the money goes.
Missed calls
The phone rings while the owner is on a job, after 5 pm, or on the weekend. Nobody answers, and the customer calls the next business on Google and books them instead. One missed call can be a whole job gone.
In your lead notesOur team runs a quick check call on every lead. The result is on the lead in GHL: voicemail or no answer (your best leads), a person answered, or an AI answered (call these last).
A website that sends customers away
It's outdated, slow on a phone, or hard to figure out, with no easy way to call. People land on it, don't trust it, and leave for a competitor. The owner paid for traffic they never got to keep.
In your lead notesWhen our team has reviewed the website, your notes say Type A (no website at all) or Type B (a site that's outdated or hard to use on a phone).
No reason to pick them
No video, a handful of reviews, and nothing that shows who they are. Next to a competitor who looks established, they lose the customer before the phone ever rings.
In your lead notesEvery lead comes from their Google listing, so you can see what a customer sees before you dial.
Every one of these leaks has a fix, and we build it: an AI receptionist that answers 24/7, a new home page that turns visitors into calls, and a short video that makes people pick them.
That's why this works. Every business on your list has a real problem and we have the fix. You're not pitching. You're pointing out money they're already losing.
Your Role
We hand you the leads. You book the calls.
You don't prospect and you don't sell. Every lead is researched, loaded into GHL, and check-called before it reaches you. You call the owner, point out what our team found, and set up 15 minutes with our team. We take it from there.
Your Workspace
GoHighLevel (GHL): everything happens in one place.
Sterling Media House runs on GoHighLevel (GHL), the CRM and automation platform behind our leads, calls, emails and bookings. No experience needed. If you can use email, you can use GHL.
What it is
Our CRM. Every lead, note, call result and booking lives in GHL.
How you log in
You'll get an email invite with your own login. Sign in at app.gohighlevel.com on a computer, or use the LeadConnector app (GHL's mobile app) on your phone.
What you'll see
Only the leads assigned to you.
What runs automatically
New leads land on your list, Hot Leads become call tasks, our emails go out, and Do Not Call blocks all contact. You never set any of this up.
The four things you'll use
- Contacts: your leads, with their notes and tags
- Tasks: Hot Lead call tasks and your callbacks
- Setter Call Outcome: the field you set after every call
- Book Appointment: books the 15-minute Discovery Call from the contact
Step-by-step: logging in, reading the lead, Setter Call Outcome, callbacks and booking.
Earn 15% on every deal you set, plus $4 a month while they stay. Work from anywhere, on your schedule.
Start the daily LEAD loopSee the SIMPLE call script →Why This Works For You
Call-ready local service businesses, assigned to you in GHL, our CRM.
About $284 on a standard deal, paid via Square when the deal funds. Plus $4 a month for every client who stays active.
All you need is a phone and your GHL login. No prospecting. Every lead is researched and check-called before you get it.
Top setters become closers and earn more.
Part of every sale funds free school safety assessments through Protecting Our Students.
Your Leads
Business name, phone, trade, and city, plus the owner name, a one-line gap note, and the check-call result when available. It's all on the contact in GHL.
Type A: no website, or only a Facebook or Google listing. Type B: a website that's outdated, slow, or hard to use on a phone.
In GHL, our CRM. You get your own login during onboarding, and your leads are assigned to you there. New leads are added each week, roughly 25–35 depending on how many you work. Local service businesses come first.
Log every dial in GHL, including no-answers. Leads that sit unworked are reassigned to another setter.
Mark it Bad Lead in GHL and it gets replaced.
Don't share, sell, or work them outside Sterling Media House.
The Daily LEAD Loop
Open GHL
Start with your Hot Leads: owners who clicked the video in our email. GHL gives you a call task for each one. Then work your newest leads.
Read the Lead Notes
Open the contact in GHL and check the notes and tags: the gap note, website type (A or B), and check-call result. You know the problem before you dial.
Know the Fix
Match the gap to the part of the Revenue Engine that fixes it: no site or a weak site → new home page and video. Voicemail on the check call → Front Desk AI. An AI already answers → call those last.
Call and Ask for the Owner
Not the front desk. The owner.
Tell Them What We Found — and Book the Call
"Hi, this is ___ with Sterling Media House. I'll be quick. We noticed [gap from your lead notes]. That's likely costing you calls. We help local businesses like yours turn more calls into jobs. Can I get you 15 minutes with our team this week?"
Log It in GHL
Log the call on the contact in GHL and set the outcome right away: Booked, Callback, Not Interested, No Answer, Bad Lead, or Do Not Call. If anyone asks not to be called again, mark Do Not Call and never call them again. For a Callback, create a GHL task with a specific day and time (not "sometime next week") and note where it left off: what came up and what they needed to check on.
Repeat
Start each day with your Hot Lead tasks and callbacks, then work down your list. When it runs low, new leads are on the way.
The Tools
The SIMPLE Call Script
Sterling Revenue Engine
Owners lose jobs every time a call goes unanswered. We fix that with three things: an AI receptionist that answers 24/7, optimized home page, and a 1-min video that gets people to call. You don't have to close the sale — your only goal is to book a quick call of just a few minutes.
Your goal on every call
Get the business owner to admit they miss calls and that those missed calls are lost revenue, creating the need for the Sterling Revenue Engine.
Tone: Direct, confident, and helpful. You're not selling; you're diagnosing a problem they already have.
QUICK OPEN:
"Hi, I'm…………. We help businesses increase their sales and revenue. Most business lose money because of missed calls! We fix that!
We place a ‘trust’ video at the top of your homepage that direct everyone to call you. We put in place a ‘virtual receptionist’ that answers calls 24/7. Capturing lead names, numbers & emails, answers all questions just like you would. And, Books appointments.
Turning missed calls into money for you and not your competition.
Are you interested growing your sales?
Open10 seconds
"Hi [Owner's Name], this is [Your Name] from Sterling Media House. I'll be brief—I know you're busy. I'm calling because we specialize in one thing: making sure business owners like you never lose another job to a missed call."
(Pause for a moment. Let that sink in. Then, ask the first temperature-check question.)
Temperature check #1: Missed calls30 seconds
"Quick question for you: On a typical day, how many calls do you think go unanswered at your business? Maybe after hours, when you're with a customer, or on a job site?"
(Listen to their answer. They might say "a few," "I don't know," or "too many." Acknowledge it without judgment.)
Share the reality20 seconds
"I appreciate you being honest. Here's the reality our clients face: industry data shows about 1 in 3 calls to a small business go unanswered. And here's the critical part—most people who hit voicemail don't leave a message. They just call the next business."
(Now, hit them with the second temperature-check question, framing it as lost revenue.)
Temperature check #2: Lost revenue20 seconds
"So, when you think about those missed calls, do you see them as just missed calls... or as lost revenue you could have captured? Because if even a few of those callers were ready to book a job, that's money that went straight to your competitor."
(This is the moment of realization. They will likely agree. If they hesitate, use the website's own math.)
Do the math15 seconds
"Just to put it in perspective, our clients find that just $8,000 in missed jobs in a month is $96,000 a year in lost sales. That's not a phone problem; that's a revenue problem."
(Now, pivot to the solution and book the appointment.)
Introduce the Revenue Engine20 seconds
“That’s exactly why we built the Sterling Revenue Engine. It’s more than a website; it’s a complete digital system. We build or optimize your homepage, create a one-minute video, and, most importantly, plug in a 24/7 Front Desk AI that answers every call instantly. It captures the caller’s name, cell, and email and books them straight into your calendar, so you never miss another opportunity.”
Book it
"It starts at just $499 to get started, and you can be live in days with no long-term contracts. And right now we're in our founding client window: our first 10 clients get the full system for less than half the regular launch price. One recovered job a month pays for it. I'd love to get you on a quick 15-minute call with a team member who can show you exactly how many calls you're missing and what that's costing you every month. Does [time] or [time] work better for you?"
Founding rate: mention it once to give them a reason to book now. Leave the exact numbers to the closer, and never make up a deadline or say how many spots are left.
Always offer two times. Don't ask "would you be interested?"
Once they pick a time, book it right away on the Discovery Call calendar. Book it from the contact in GHL (Book Appointment) so the booking is credited to you, or use this link:
Book the 15-minute call →If they ask about price
"It's $499 to start, $998 when it goes live, then $397 a month. That's usually less than one missed job. The 15 minutes is to see if it makes sense for you."
Common objections
| They say | You say |
|---|---|
| "I'm not interested in SEO or marketing leads." | "Totally get it — this isn't SEO or marketing. It's a revenue engine. Right now, missed calls are costing you customers every single day. We capture that lost revenue and turn those calls into paying customers. That's it." |
| "I don't miss calls." | "Most owners don't think they do. How do you know about the ones that don't leave a voicemail?" |
| "Send me info." | "Happy to. It makes more sense with your numbers in front of you, though. Can I grab 15 minutes Thursday?" |
| "Too expensive." | "Fair. If it caught one extra job a month, would it still feel expensive? That's what the 15 minutes is for." |
| "Not interested." | "No problem. Just so I know, is someone already answering after hours, or do those calls go to voicemail?" |
Remember: You get 15% on every deal you set (about $284), paid when the deal funds, plus $4 a month while the client stays active. Every booked call is a chance to get paid. Book the call, then move on to the next one.
Ready to start?
Apply to Set Appointments →What the owner hears on the call
🎬 Sterling Revenue EngineWe Make Your Phone Ring.
Then We Never Let It Go Unanswered.
A Home Page
Makes calling you the obvious next step.
A Video
Builds the trust that makes them dial.
Front Desk AI
Answers every call 24/7 and books the job.
Strangers become booked jobs.
No missed calls. No lost revenue.
Your home page should make calling you the obvious next step. Your video builds the trust that makes them dial. Sterling Front Desk AI answers every call, 24/7 — captures their name, email, and phone, and books the appointment. Together, they turn strangers into booked jobs. No missed calls. Increasing your revenue.