Sales Rep Resource Hub
Training videos, sales collateral, and reference docs, all in one place. This page is restricted to active Sterling Media House sales reps.
Your Sales Mission
"You are the solution they've been searching for."
You are an entrepreneur. A start-up founder. Your mission, as start-up, is to solve a problem. Out there, 33 million small businesses need one thing: more revenue. More jobs. Booked appointments. Scheduled calls. You solve that problem.
- 1Identify the invisible website issues costing them customers.
- 2Communicate the fix in a way they can't ignore.
- 3Increase their revenue, and become irreplaceable.
You're not selling websites. You're selling increased revenue, more profit, and more money in the business owner's pocket. Their website must increase revenue. It's a lead-generating, appointment-booking machine. And you're the one who delivers it.
What We Sell
Sales Rep Cheat Sheet — keep this next to you on every call [or on 'Pricing' page]
The Website
| Package | Own | Rent |
|---|---|---|
| 1-Page Site | $495 | $99/mo |
| 5-Page Site + Video (LEAD WITH THIS) | $1,796 | $299 setup + $249/mo |
| 5-Page Site (no video) | $1,197 | $299 setup + $149/mo |
| Custom Build (more pages/features) | Quoted on a call | |
Video (Sold Alone)
| Item | Price |
|---|---|
| Video Engine — 60-sec homepage video | $599 ($99 setup + $599 on delivery) |
AI Receptionist (Upsell — After Site Is Sold)
| Item | Price |
|---|---|
| Front Desk AI — answers calls, books appts, follows up leads | $297/mo ($99 setup) |
Add-Ons (Sell Later, Not Upfront)
| Item | Price |
|---|---|
| Reputation Engine — Automated | $197/mo |
| Reputation Engine — Managed | $297/mo |
| Visibility Engine — Standard | $197/mo |
| Visibility Engine — Full | $347/mo |
| Insights — Standard | $97/mo |
| Insights — Full | $197/mo |
One-off extras (logo, business cards, extra pages, blog posts, custom photos, rush delivery): ask team — no fixed price.
Rule #1: Start with the $1,796 bundle every time. Everything else is a fallback or a later upsell, never the opener.
Rule #2: A deal isn't closed until the card is run, while still on the phone.
Rule #2: A deal isn't closed until the card is run, while still on the phone.
The Homepage Structure
Sales Rep Cheat Sheet — this is what you check a prospect's site against
1
Sticky Header
- Logo (left)
- Nav: About – Services – Reviews – Contact
- Click-to-call phone, always visible (top-right)
- "Book Now" button — sticky on scroll, mobile especially
2
Hero Section
- Above the fold — closes or loses the visitor in 3 seconds
- One-sentence value prop (what + who + outcome)
- Business video (autoplay muted)
- Primary CTA: "Book an Appointment" / "Get a Free Quote"
- Secondary CTA: tap-to-call phone number
- Trust row: star rating + review count + licensed/insured
3
Social Proof Bar
- 5-star review carousel (2–3 real reviews, photo if possible)
- Logos: "as seen on," licensing bodies, BBB, Google Guaranteed
4
Services Overview
- 3–6 service cards: icon, short description, "Learn More"
- Each card links to a service page or opens a quote form
5
Why Choose Us
- 3–4 short trust points: fast response, guarantee, local, certified
6
Live Demo — Voice AI
- "Try our AI receptionist" widget or demo number
- Rare differentiator — worth its own section, not buried
7
Reputation / Testimonials
- Expanded reviews, live Google review widget
- Before/after photos if applicable to the trade
8
Appointment / Lead Capture
- Embedded calendar or short form: name, phone, service needed
- Urgency line: "Response within 1 hour"
9
Service Area Map
- Builds local trust, helps local SEO
10
Footer
- Name, address, phone (NAP) for SEO
- Licenses, social links, secondary nav, privacy/terms
How to use this: Pull up a prospect's site and check it against these 10 sections, top to bottom. Whatever's missing or weak, that's the gap, and the tag under it tells you exactly what to pitch.
The 5-Second Website Check
Sales Rep Cheat Sheet — count the NOs, say the line, close
- 1Can I see a phone number without scrolling?Y / N
- 2Is there a video of the business/owner?Y / N
- 3Can I see real customer reviews on the page?Y / N
- 4On my phone, can I tap the number to call right now?Y / N
- 5Is there a "Book Now" / "Get a Quote" button I can click in 1 tap?Y / N
- 6If I called after hours, would anything text back or answer?Y / N
- 7Does their Google listing have reviews from the last month?Y / N
- 8Do they show licenses/guarantees/badges anywhere?Y / N
| NOs | What it means | How you play it |
|---|---|---|
| 0–2 | Site's in decent shape | Lead with video, reputation/AI upsell |
| 3–5 | Clear opportunity | Lead with the biggest gap |
| 6–8 | Easy close | They're losing customers daily |
"Hey [Name], I took a look at your website. Real quick — [count] out of 8 things that bring in customers are missing. Big one: [worst NO]. That alone is probably costing you [X] jobs a month. We build all of this for you — done in [X] days, starting at [$price]. Want me to show you?"
That's the whole tool: Count NOs → Say the line → Point at the worst one → Ask the question.
Commission Guidelines
Sales Rep Cheat Sheet — what you earn, when, and how it's calculated
| Role | Upfront | Recurring (monthly, while active) |
|---|---|---|
| Setter | 8% | $0 |
| Closer (with Setter) | 22% | 7% of monthly payment |
| Closer Only (Add-On Later) | 30% | 7% of monthly payment |
| Full-Cycle | 30% | 7% of monthly payment |
The 5 Rules
- 1Paid on total upfront collected — deposit + setup fees + first month's payment.
- 2Recurring = 7% of monthly payment, paid monthly while client stays active AND Closer stays affiliated with SMH.
- 3Recurring goes to the Closer who closed the deal — including add-ons upsold later.
- 4Upgrades = recurring recalculated on the new total monthly payment.
- 5Rent-to-own transition fee ($199) = no commission, upfront or recurring.
4 Things People Get Wrong
- ⚠ The $99 setup fee applies to EVERY add-on the client buys — not just the first one.
- ⚠ Existing clients adding an add-on later still pay the $99 setup fee at that time.
- ⚠ Recurring on an upsold add-on goes to whichever Closer upsold it — not necessarily the original Closer.
- ⚠ Recurring is NOT paid indefinitely — it stops if the client cancels or the Closer leaves SMH.
Quick Example — Flagship Bundle (5-Page + Video), Full-Cycle (30%)
If Client OWNS It — $1,796 total
Deposit today: $898 | Balance on delivery: $898
Total upfront: $1,796
Your commission: $538.80 (one-time)
Recurring: $0/month — owned sites have no monthly fee.
Deposit today: $898 | Balance on delivery: $898
Total upfront: $1,796
Your commission: $538.80 (one-time)
Recurring: $0/month — owned sites have no monthly fee.
If Client RENTS It — $299 setup + $249/mo
Setup today: $299 | First month: $249
Total upfront: $548
Your commission: $164.40 (one-time)
Recurring: $249/mo × 7% = $17.43/month, for as long as client & you stay active.
Setup today: $299 | First month: $249
Total upfront: $548
Your commission: $164.40 (one-time)
Recurring: $249/mo × 7% = $17.43/month, for as long as client & you stay active.
Closing with a Setter involved? Split the upfront: Setter gets 8% of total upfront, you (Closer) get 22%. Recurring 7% always stays with the Closer.
Bottom line: Bigger bundle + add-ons = bigger check today AND bigger recurring check every month. Never default down to save the prospect money — it costs you twice.